Virga Shell

The goal was to introduce The Virga, a fiercely engineered waterproof jacket, through a creative campaign that would resonate with outdoor enthusiasts. Our approach was rooted in using 3D and motion graphics to bring the jacket to life, focusing on the technology and craftsmanship that set it apart.

We concentrated on creating visuals that celebrated The Virga’s technical make-up, and its unwaivering commitment to withstanding the harshest conditions.

By focusing on the jacket's strengths and the brand's values, we forged a path toward the client's goal: to connect with those who seek true reliability and innovation in their outdoor gear.