CreaTIVE STUDIO

CPT, SOUTH AFRICA

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Motion Design

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Social Media

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3D

Altitude VII

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9

)

/ About the project

In crafting the video for the Altitude VII, the aim was precision—a focused narrative that steps into the shoe’s standout technical features.


Waterproofing, grip, breathability, and durability were brought to the forefront, each aspect highlighted with crisp visuals and succinct text overlays.


Aligned with the broader kit, the video's aesthetic ensured a seamless blend of lifestyle imagery with cutting-edge technology, all while maintaining a cohesive and absorbing visual experience.

/ Credits

Client: Hi-Tec Designer: Douw Kruger

/ Year

2023

OTHER

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